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Join us for an immersive and dynamic workshop, Product Marketing 101, where you'll learn the essential strategies and skills to master the art of product marketing. Designed for aspiring marketers, entrepreneurs, and business professionals, this webinar will equip you with the tools needed to effectively market your product, from concept to launch and beyond.
Whether you're looking to break into the field of product marketing, enhance your current marketing skills, or ensure your next product launch is a success, this webinar offers invaluable insights and actionable strategies.
Don’t miss this chance to learn from an industry expert and connect with a community of like-minded professionals!
Course Outline
Understand Product Marketing Fundamentals:
• Learn the core principles of product marketing and how it differs from traditional marketing.
• Discover the critical role a product marketer plays within an organization.
Conduct Effective Market Research:
• Master techniques for market segmentation and competitive analysis.
• Develop detailed customer personas and map out customer journeys.
Craft Compelling Messaging and Positioning:
• Create unique value propositions and persuasive messaging tailored to your audience.
• Learn to adapt your messaging for various channels and customer segments.
Develop and Execute a Go-to-Market Strategy:
• Plan and coordinate successful product launches.
• Utilize the marketing mix (4Ps) to effectively promote your product.
Measure and Optimize Marketing Efforts:
• Identify key performance indicators (KPIs) to track the success of your marketing campaigns.
• Implement continuous improvement strategies based on performance data and feedback.
• Implement continuous improvement strategies based on performance data and feedback.
Real-World Applications and Case Studies:
• Analyze successful product marketing campaigns to extract valuable insights and best practices.
• Participate in practical exercises to apply your new skills in real-world scenarios.
• Participate in practical exercises to apply your new skills in real-world scenarios.
Ms. Avneet Kaur, MBA
Integrated Marketing Specialist
Senior Consultant, ASCENIOR